Olympic Logo

Quite frankly I’m appalled. Thousands of pounds and months of inspirational thinking time leads to something not even a primary school child would be proud of. The logo for the 2012 Olympic games is a shambles. For those who haven’t yet seen this monstrosity here is a link to a copy on the BBC

My problem with this logo is quite simple; It says nothing about sport and absolutely nothing about London hosting the games. It doesn’t even look like the numbers 20 and 12 like the desingers say it should. Even if it did, it wouldn’t really do the games hosted anywhere in the world great justice.

London winning the games was a proud moment for us and we go and show that pride to the world by displaying a completely non-related logo to represent our contribution to the games. Typical. Just Typical.


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