Recently I’ve been seeing a lot of spam from users on facebook concerning this “social networking site”, Yuwie. The spam and the Yuwie site its self promises a cut in advertising revenue for all users who sign up. The problem though is two fold. Firstly, people are trying to solicit sign ups using spam which I hate. Secondly, its a complete and utter scam.
While it might be true that some users are being paid by Yuwie, what the site is banking on is that users who sign up don’t read the terms and conditions and such. If an individual contemplating sign up was diligent enough to read these texts its unlikely they would go near the site. The crux of it is what every user who signs up permits Yuwie to sell their details to anyone and everyone, this is effectively what Yuwie are paying you for the privilege of doing. This can be bad enough when you just provide your name and e-mail (think of the SPAM and the e-mail marketing hell) but with Yuwie you are providing all the details that you would to any other social networking site.
This includes but is not limited to, name, address, telephone number, mobile number, e-mail address, photos, friends names and e-mails, messages and personal preferences on subjects such as music, film and their personal life. Pretty shocking huh.
On first inspection of the terms and conditions you might think that what I have just said is untrue, but look carefully at the following extract:
Yuwie will not disclose personal information to any third party unless we believe that disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by Yuwie.com, whether or not a response is required by applicable law; (2) to enforce the Yuwie.com Terms of Use Agreement or to protect our rights; or (3) to protect the safety of members of the public and users of the service
The first sentence is fishy from the off. Necessary disclosure is usually that as required by law, but note that the statement is not if the law dictates it is necessary but that if “we believe” it is necessary. This could in fact be any reason they so choose.
Reading further on looks like they’ve made it alright again by giving some numbered points, but note the caveat on point 1). Essentially they are saying they will always cough up details to law enforcement on the slightest whim, even if there is no actual legal requirement to do so.
Point 2) includes “protecting our rights”, making no indication as to what those rights are. That could be a right to make money for instance thus justifying the sale of your details.
Point 3) is probably the most reasonable one they have, and yet it still has holes in it as it makes no reference to what they might be protecting people from, and besides it is difficult to protect users by providing their details to others whom the users have not consented to their details being given.
Bottom line is, as I said at the beginning, this site is generating huge amounts of spam on social networking sites and in the blogosphere generally and as such is deplorable. Further more it is a complete privacy scam aimed at the personal details of all those who sign up. I don’t believe any of my readers would even contemplate signing up, but I do think they would appreciate being shown how devious companies are being these days with data provided by users. Data security and privacy can only get worse so long as companies like Yuwie continue unchecked.