It’s a common thing on e-commerce sites these days; we find a product we like, read all about it, but before committing to a purchase, we decide to have a quick search around to make sure we’re getting the best deal price-wise. It’s the online shopping equivalent of trying on a pair of shoes in the shop and then having a quick check on your phone to make sure you can’t get a better deal elsewhere.
Understandably, retailers are twitchy about this. They build sites jam packed full of information, the value-add if you will, to try and encourage confidence in buyers, only to lose the sale on the price point, despite having invested in the customer experience.
I came across a site a few months ago that was fighting back against this post-decision shopping around in a very innovative way.
|The following image is the product on sale
||And this is what happens when you select the product name text with the intention of copying and pasting into a search engine
Now, it doesn’t *prevent* you from doing the copy/paste, but it does ensure you stop and think, as a customer, about the realities of doing business and if, given the level of service you’re getting, if the price is actually *already* fair.
Food for thought for e-commerce operators and customers alike I’d say.